Human problem before technology.
We start with what a specific person needs, not what a new tool can do.
Studio standards / Five rules
Five rules for
choosing what to build.
Tools and markets change. These rules keep our decisions focused, useful, and honest.
One clear belief before many features.
A focused company needs one useful idea about what should work better.
Proof before praise.
Use, return, referrals, and payment tell us more than compliments.
Build the whole company.
The product, brand, distribution, operations, and business model must work together.
Success means independence.
The goal is a company that can serve customers and grow without the studio.
The real test
A rule only matters when it helps us say no.
Focus means stopping ideas that do not solve a clear enough problem.
Share a problem